Jessica Snyder

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Communications Manager

February 2020- Present | UAB School of Medicine | Birmingham, AL

Develops strategic communication plans for a wide range of projects and initiatives
Manages digital presence and the creation of a social media strategy to deliver integrated messages consistent with the high scientific and medical values of the institution
Serves as comms liaison to facilitate interdepartmental collaboration; presents best practices
Establishes positioning, identifies target audiences, and develops custom marketing plans
Develops websites and web features in WordPress and Joomla; writes web content
Writes content for press releases, annual reports, newsletters, magazines, web, and more
Develops graphic designs and publication layout for magazines, infographics, flyers, social media assets, murals, billboards, signage, and more
Produces engaging emails with targeted CTAs
Extracts data and key insights from analytics tools to report performance across platforms
Researches and provides channel recommendations based on scope and need
Creates videos to promote and recap grants, events, and programs; writes video scripts; teaches software to new employees
Plans, implements, and promotes events (virtual and in-person)
Drives employee and community engagement through communications
Stays up-to-date on emerging marketing/communications trends and best practices
Makes best use of available technologies

Marketing Manager

November 2018- February 2020 | DMS Color | Birmingham, AL

Developed the marketing communications strategy
Fully executed campaigns via paid, earned, and owned channels
Managed creative projects and content development from concept to completion
Transformed marketing objectives and strategies into actionable items
Created and managed email campaigns (one-off, newsletter, and drip campaigns)
Worked in coordination with sales to ensure alignment and maximization of lead generation
Provided analysis and recommendations using KPI's from social platforms and web tools
Developed test-and-learn strategies; analyzed social content in real time; optimized as needed
Lead content development across all owned platforms
Provide strategic direction for a recommended media budget
Analyze and optimize ads in real-time
Communicate the results of initiatives

Jr. Marketing Specialist

April 2016- November 2018 | EBSCO Industries | Birmingham, AL

Collaborate to develop a communication plan reaching 5000+ employees
Oversee projects across digital and print media (website, video, etc.)
Spearhead the development of a social media strategy
Develop engaging content for EBSCO's social media platforms
Consistently increased social media followers month over month
Manage content creation, scheduling, and posting for all platforms
Track social media analytics including likes, shares, followers, etc.
Assist with the creation, editing, and proofing of VOC surveys
Analyze qualitative and quantitative results to develop key findings
Coordinate team member participation in philanthropy events
Facilitate the send of the company-wide monthly newsletter
Gather, create, and delegate content/ articles for the monthly newsletter
Support online marketing efforts including PPC and SEO campaigns

Promoted from Marketing Coordinator in April 2017

Marketing Coordinator

April 2016 - March 2017 | ESBCO Industries | Birmingham, AL

Participated in and documented client meetings and conference calls
Proactively communicated with clients in a professional, efficient manner
Monitored project timelines to ensure deliverables were completed on time
Supported B2B and B2C clients
Collaborated with creative team to deliver client campaigns and projects
Established and maintain clean file management
Managed status reports for Marketing Communication's external clients
Helped with the development and testing of monthly direct mail campaigns
Attended client meetings and document meeting action items
Oversaw and coordinated workflow through the Workfront project management system
Worked in collaboration with the Resources Manager to assign projects
Assisted with the monitoring of online marketing efforts for PPC campaigns and SEO projects
Presented analytics reports to clients (PPC, click through, SEO, site visits, etc.)

Professional Development Coordinator

May 2014 - December 2015 | University of Alabama Sale Program | Tuscaloosa, AL

Created designs and print materials for promotion of Professional Development team
Collaborated with students to create their customized cover letters, resumes, and social media
Facilitated up to 10 meetings per week and managed corporate information for 12 companies

Assistant Account Executive

August 2014 - May 2015 | Capstone Agency | Tuscaloosa, AL

Client: Higher Education Partnership (HEP)
• Developed a social media plan to interact with followers leading up to client’s events
• Assisted with the development and redesign of Higher Education Partnership’s website
• Collected and wrote articles on community service initiatives throughout the state

Client: NASCAR
• Spearheaded the development of an award winning social media plan across seven platforms
• Created a budget for the anticipated NASCAR campaign
• Participated in the client pitch to NASCAR executives
• Developed and conduct research surveys to gather valuable insights to our target market

Account Executive Intern

June 2014 - August 2014 | Bashful | Sydney, Australia

Provided production assistance for an advertising campaign
Attended client meetings for product selection
Developed creative briefs and worked with creative team on design tasks
Supported in the model/ talent selection
Assisted with timeline creation and social media content planning
Introduced into finance including estimate & PO creation
Assisted in the sourcing of new suppliers and printers
Researched competitor reviews

Marketing Intern

May 2012 - August 2012 | Southwestern Advantage | Raleigh, NC

• Established strong public relations within the community
• Executed all ordering, accounting, scheduling, sales and delivery of educational products
• Prospected and approached over 2,000 families from various socioeconomic backgrounds
• Made over 400 presentations to prospects and built a client base of over 100 people in 12 week

PROFESSIONAL

EXPERIENCE

EDUCATION

University of Alabama at Birmingham

Masters of Business Administration (MBA)

In Progress

Specialization: Marketing

University of Alabama

Bachelor of Arts in Communication and Information Sciences

Major: Advertising

University of Alabama

Bachelor of Science in Commerce and Business Administration

Majors: Marketing and Management