Jessica Rhinehart
ABOUT me
I’m Jessica Rhinehart, M.B.A., a communicator and marketer who is passionate about helping businesses and non-profit organizations thrive. Based in Birmingham, Alabama, I specialize in crafting strategies and creative solutions tailored to the needs of our community.
With a balanced approach to strategy and creativity, I deliver work that combines big-picture thinking with hands-on execution. Whether you’re looking to grow your audience, tell your story, or revitalize your brand, I’m here to help.
2020-present
Communications Manager
University of Alabama at Birmingham
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Creates and implements communications strategies that align with institutional values
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Supervises, trains, and provides feedback to a team of specialists
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Sets best practices and supports a range of internal and external communications needs
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Works with leadership to develop remarks, announcements, and presentations
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Provides solutions using existing and new technologies that address project requirements and gaps
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Defines positioning, identifies target audiences, and sets project timelines
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Produces written and designed content for press releases, websites, annual reports, magazines, flyers, and other marketing materials
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Builds and maintains websites using WordPress and Joomla
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Analyzes and reports on campaign performance using data insights—adjusts in real-time as needed
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Develops engaging email campaigns with targeted calls to action
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Operates independently with minimal oversight and promotes adherence to style guidelines
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Awarded Heersink School of Medicine 2023 Communicator of the Year based on performance
2018-2020
Marketing Manager
Digital Marketing Services, Inc.
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Provided analysis and recommendations using KPI's from social platforms and web tools
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Developed the marketing communications strategy
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Fully executed campaigns via paid, earned, and owned channels
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Managed creative projects and content development from concept to completion
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Transformed marketing objectives and strategies into actionable items
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Created and managed email campaigns (one-off, newsletter, and drip campaigns)
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Worked in coordination with sales to ensure alignment and maximization of lead generation
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Continuously developed test-and-learn strategies as appropriate for new opportunities
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Monitored current programs and initiatives to determine if they were value-added
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Analyzed social content in real time and provided recommendations on how to optimize
2016 - 2018
Jr. Marketing Specialist
EBSCO Industries
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Worked with corporate comms team to develop a company-wide communication plan
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Oversaw projects including the creation of websites, brochures, posters, video, and email
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Drafted timelines and project/ creative briefs
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Launched social media strategy and created engaging content across various platforms
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Analyzed qualitative and quantitative survey results to develop key findings
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Worked with internal and external clients to determine their needs
2024
Masters of Business Administration (MBA)
Specialization: Marketing
University of Alabama at Birmingham
2015
Bachelor of Arts in Communication and Information Sciences
Major: Advertising
University of Alabama
2015
Bachelor of Science in Commerce and Business Administration
Majors: Marketing and Management
University of Alabama
Contact
Have a project in mind or need a little guidance? Let’s work together to create something impactful.
Please fill out the form today to start the conversation!
