To launch EBSCO's social media presence, I started by spearheading the development of a social media strategy. Since the long-term plan has been put in place, I have been in charge of creating content and publishing/ managing posts via HeyOrca. Quarterly, I pull analytics and statistics (engagement, likes, shares, etc.) to see top performing posts and track progress. 

Post Copy: Jessica Snyder

Art Direction: Jessica Snyder and Jonathon Black​

Drone Videos: Jonathon Black